PM Modi is the brand ambassador of India, not Patanjali: Baba Ramdev

PM Modi is the brand ambassador of India, not Patanjali: Baba Ramdev

Addressing an annual press conference of Patanjali Group Baba Ramdev advised the Indian forces to follow the footsteps of Israel and cut 100 Pakistani heads for each of the martyred and mutilated Indian soldier. Ramdev has given an interview to The Times Of India, in which he said: "We will not divide our menu into North Indian and South Indian".

Patanjali Ayurved, which has taken on MNCs in India's FMCG industry, further plans to enter the restaurant business in India and take on established players like McDonald's, KFC and Subway.

To achieve this, mega production units in Noida (Uttar Pradesh), Nagpur (Maharashtra) and Indore (Madhya Pradesh) are being set up which will help Patanjali manufacture goods worth Rs 60,000 and more next year as compared to Rs 35,000 crore now.

At a recent event held in the capital, in his usual caustic style, he said his company's products such as honey and ghee have stolen a march over rivals. "We plan to give tough competition to global fast food chains too". The company was even ahead of others in multiplying its revenue and grew 20 times more-from Rs 453.4 crore in 2011-12 to Rs 9,346 crore in 2016-17, while other FMCG companies grew only between 8-12 percent. "By next year, Patanjali would be in the leading position, and in most product categories it would be number one". "The pace at which we are going, we will soon be India's biggest swadeshi brand and dislodge many foreign players", he said, sitting on the dais right next to Acharya Balakrishna, CEO of the ayurveda company and his right-hand man.




"Our Noida facility would have a production capacity of Rs20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs5,000 crore, " Ramdev pointed out. Honey is around Rs350 crore and would grow to Rs500-600 crore this year, " Ramdev said.

Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs".

The Haridwar-based FMCG firm, Patanjali, had clocked a turnover of Rs 10,561 crore in 2016-17. The company aims to double revenues in the current fiscal year.

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